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The PBC act 1972
assigns the following main objectives to be followed by PBC along
with its other public service activities in economic, agricultural,
social, political, religious and cultural fields in the format of
discussion programs, plays, features, documentaries, audience participated
talk shows, general talks on social themes, music and news programmes:
The PBC objectives, as laid down in the PBC act:
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To provide broadcasting services in the fields of information,
education and entertainment through programmes which maintain
a proper balance in their subject matter and a high general standard
of quality and morality;
To broadcast programmes to promote Islamic Ideology, national unity
and principles of democracy, freedom, equality, tolerance and social
justice as enunciated by Islam.
To reflect the urges and aspiration of the people of Pakistan and
promote principles of democracy and culture of freedom and tolerance.
To present news of events in as factual, accurate and impartial
manner as possible and to carry out instructions of Federal Government
with regard to general pattern of policies in respect of programmes.
To broadcast programmes in the External Services to foreign countries
with a view to promote friendship and project Pakistan's view point
on international issues in true perceptive.
After independence, Radio Pakistan developed its own identity.
The use of Urdu and 20 regional languages as vehicles of communication
enabled it to spread varied information and promote Pakistani nationhood
and value system as well as its culture through modern communication
skills.
Commercially sponsored programmes are also so designed that they
meet general ethical standards, which the Pakistani society approves.
Considering that the country is still under-developed, and a sizable
portion of its rural population still does not have access to electricity
and other amenities, radio has a very vital role to play as a medium
of mass information dispersion.
The canvas of radio programmes is as wide and varied as the country
itself. Radio Pakistan, being the largest and most fast-reaching
mass medium in the country, is entrusted with the task of educating
people on the Government policies; informing them of events at home
and abroad; of exhorting them to solid, concerted work to remove
remedial obstacles in the way of national progress; to remind them
of their identity as Muslims and as Pakistanis; to share with them
the joys of their achievements on all fronts; ranging from economic
growth to agriculture, from sports to arts and literature; to create
pride among them for their glorious past; encompassing the independence
struggle and the distant chapters of nation history so richly illustrated
by the great contributions to human thought and civilization by
the Muslim scholars, philosophers and scientists.
The Basic policy which guides radio professionals in
the selection of domestic and international news and other general
broadcasts is framed on the premise that the broadcast version is
factual, based on confirmed sources, does not provoke general dissent
or mutual recriminations, meets journalistic ethical standards and
saves the radio organization from unnecessary libel complications.
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